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How to Land in Gmail’s Inbox Despite its Spam Filter- Here’s everything you need to know

Posted bysatyam inton14 05 2022. 0 Comments

How to Land in Gmail's Inbox Despite its Spam Filter- Here's everything you need to know

Prospecting for business is a time-consuming process requiring a significant amount of work.

We’ve got you covered, from trying to find a new consumer to dropping your email in their spam bin. The latter frequently occurs, resulting in lower engagement while you, as a salesperson, are attempting to break the ice. Due to spam and marketing filters, 17 percent of emails sent don’t ever reach the main inbox folder.

How to avoid spam in Gmail?

Before we get into the subject, of how to check spam on Gmail let’s look at why you should be concerned about spam delivery to your Gmail account. By controlling expectations and implementing changes and corrections sooner in the sales process, we will be able to comprehend the phenomenon better.

What effect do spam emails to Gmail have on you?

When your sales emails are in Gmail’s spam folder it’s not just because your prospecting efforts failed; it has far-reaching repercussions beyond poor response rates. A higher percentage of your mails are likely to be routed through Gmail spam filters, which influences conversion rates later in the process.

This means that almost all your emails will end up in spam folders instead of reaching your prospects’ primary inbox. As a reason, your initial emails, and follow-ups (steps) go unread, rendering your outreach attempts ineffective. Your sales cycle will be slowed, the yield will be reduced, and your bottom line will suffer.

Do you have a problem with Gmail deliverability?

How can you know if your Gmail users aren’t receiving your messages? Analysing the reach and engagement of people using other software or platforms, such as Yahoo!, Hotmail, or Microsoft’s Outlook.com, is one way to spot a problem. If, for example, the average engagement rates of a mail sent out to Yahoo! members is 30% but just 5% for Gmail users, your email is most likely going to Gmail spam folders rather than the inbox.

How does Gmail’s spam filter function?

Gmail offers a mix of both AI and machine learning in its spam filter. Here’s how Gmail’s spam filter works:

  • Your email sending domain’s reputation – Gmail checks to see if your site and IP address are listed on any blocklists. You must demonstrate that you are an authorized sender. If your website passes the first test, the content is the next thing it looks at.
  • Your email’s content– Gmail scans one’s email content for malicious links and spam or promotional words.
  • The user’s action- Gmail evaluates your user interaction after your email meets all of the following criteria. First, they look to see if your receivers are deleting your email before ever opening it because the subject line is false or irrelevant to them. Second, if your mail is routinely flagged as spam by your recipients.

Do you have a problem with Gmail deliverability?

How can you know if your Gmail users aren’t receiving your messages? Analyzing the reach and engagement of people using other software or platforms, such as Yahoo!, Hotmail, or Microsoft’s Outlook.com, is one way to spot a problem. If, for example, the average engagement rate of a mail sent out to Yahoo! members are 30% but just 5% for Gmail users, your email is most likely going to Gmail spam folders rather than the inbox.

How to Keep Email Out of Spam

Any advertising or sales staff must know how to set up a spam filter in Gmail. The following are the effective methods and spam filter checking tips to assist you in getting into Gmail subscribers’ inboxes and avoiding future deliverability issues:

  • Before you reach out, make warm connections

Out-of-context, unsolicited emailing is one of the leading causes of a low number of respondents and spam reporting. When prospects receive communications from unknown sources, they are less likely to open them and respond to them. Most buyers and email campaigns are like this.

You can start a dialogue with your target outside of email if you connect with them on social media networks like LinkedIn or Twitter. When compared to email, social media communications channels are less noisy, and they encourage more connection and networking than email allows.

Suppose your potential consumers use some of the unique and unusual social media platforms that aren’t available in your area. In that case, you can employ various services to secure contacts and expand your sales outreach.

After you’ve introduced yourself and started speaking on social media, you can continue the conversation via email, which is more likely to be opened and responded to:

  • Examine the email’s content

Check to discover if the information is to blame if you’re having problems with delivery. Begin by delivering a neutral text to a Gmail address containing the “from” address, sending domain, and IP address, utilizing your existing sending infrastructure. Break up the content of the issue email and send it in chunks to see if the error is in the subject field or message copy if it doesn’t get passed to Google garbage mail. Also, keep in mind that an image or a link could cause a deliverability problem.

  • Tell your subscribers to keep an eye out for your emails

The most frequently opened emails are those that verify a purchase or a new membership. So, use them to remind your subscribers to watch future promotions and examine their spam bins if they don’t. It’s conceivable that people set up an email policy or junk filter that prohibits or flags your email and content as spam. You would like to remind your customers how to configure Gmail rules, such as clicking the “not spam” button if they discover your email id in their spam folders, which will inform Google that they want to get your email campaigns.

  • Keep a check on your engagement stats

Do your email recipients open and click on your messages? Or do they ignore your email campaigns and delete them without opening them, unsubscribe, or notify them as spam? Gmail uses such engagement measures to decide if its users want your emails. If your subscribers haven’t read or opened your emails in a specific amount of time, such as six months, you might consider executing a re-engagement campaign. You’ll be able to identify subscribers who aren’t interested in getting your emails this way, and you’ll be able to eliminate them from your mailing list.

  • Make unsubscribing as simple as possible

How simple is it for users to opt out of your email list? Is it a one-button operation? Is it simple to locate and click the unsubscribe link? Do you reply to unsubscribe requests promptly? If consumers can’t unsubscribe, they’re more willing to rate your emails as spam, which will harm your email reputation.

  • Create a subscription process that is opt-in only

Google advises utilizing a dual opt-in membership process, which entails delivering a follow-up message to each subscriber, which they must respond to and click on. Furthermore, Google advises against using opt-in checkboxes that are pre-checked.

  • Request that subscribers add your “from” email to their Gmail contacts list how

This will prevent Gmail from automatically forwarding your emails to recipients’ garbage bins.

  • Consider using a private domain and a dedicated IP address

This is a crucial step in ensuring that Gmail’s authentication strategy is followed. In a previous piece, we addressed the importance of the IP address and domain name in email deliverability. Also, employ an IP ramp-up method when becoming a “new sender” with a new Server: Begin by sending a small number of emails and progressively increasing the number over several weeks.

  • Do not rely on a pre-purchased email list

Many people consider purchasing an email list to expand their audience swiftly. However, receivers on that database are more prone to designate your unwanted emails as spam because they don’t recognize you; thus, your emails will land up in the spam folder.

In addition, mail providers and other companies will classify you as spam since they utilize new spamming traps to identify persons who buy email lists. All businesses want you to grow your list organically rather than purchasing one. As a result, it’s preferable to avoid buying a list.

  • Make use of spam detection software

Spam scanners are online tools that examine your email for things like spam assassin scores, DKIM, and SPF. They’ll next generate a report showing how spam filters rated your emails.

Bringing it to a close

If you don’t plan to spam, you shouldn’t have to worry about getting caught in the spam box. On the other hand, taking precautions is never a bad idea, and getting approval from your customers might enhance your deliverability tremendously.

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