When a new dedicated SMTP IP address is added to your account, warming up is necessary. You will also need to warm up your IP if you haven’t sent it on it in more than 30 days. Warming up your IP helps you send more emails over your new IP over time, establishing positive sender credibility and establishing a reputation as a legal email sender with ISPs (Internet Service Providers).
There are two approaches to warming up your IP address. If your Dedicated SMTP Server is new or you’ve never had one before, you’ll need to warm it up manually or your SMTP service provider will do it on its own. If you’re connecting new dedicated IPs to current warm IPs, you can use the UI or API to warm them up automatically.
These types are further explained below:
To warm up your IP manually, send more and more emails over your IP address at the rate recommended in our IP Warmup Schedule. Since receiver servers do not accept the mail when sent from a new domain and IP address, you are potentially more vulnerable to receiving blocks, deferrals, and other reputation-related email errors. It’s critical to establish this credibility over time, which is why we suggest using IP warmup throttling as soon as you get your new dedicated IP. This is a manual procedure for users with a single IP address. It is recommended that you segment your mailings by breaking down contacts into smaller lists and coordinating your campaigns. IP warmup for email marketing aims to prevent and/or reduce deliverability risks involving blocks, deferrals, and bounces, which are all signs of a poor reputation. Warming up has the aim of increasing your sending volume to the expected “natural” rate.
To use automated IP warmup, you’ll need two or three IP addresses, one of which will be automatically warmed up while the other (already warmed IP) will serve as an overflow for any emails that meet the hourly cap. Twilio SendGrid uses automated IP warmup to throttle the number of emails you send, stopping you from losing your sender credibility.
In the UI, the steps to set up an automatic IP warmup are as follows:
according to our warmup plan, the automated Warmup API can also bring your IP address into warmup mode, which automatically throttles traffic sent through your new IP aAny email requests that reach this hourly cap will be forwarded to any of your account’s other warm IPs.
Your service provider restricts the number of emails sent to an IP every hour. It immediately warms it up following well-structured hourly submit a schedule for automatic IP warmup. You can easily get this information from your service provider before starting the warming-up process.
Remember that since you cannot monitor the rate at which transactional emails are triggered across the account, you do not need to rely on a strict IP warmup plan while you are sending transactional emails. If you’re sending marketing emails, you’ll need to do some SMTP warmup, which entails steadily the number of emails you send on this new IP day by day. It’s best if you can warm up slowly. You’ll be able to notice and correct any irregularities or problems that occur when you first start sending, which will improve your deliverability in the long run.
Why isn’t IP warmup required by other ESPs?
Some email service providers do not provide dedicated IP addresses to their customers; instead, all their customers are automatically assigned to shared IP groups. A mutual IP community does not need any warming up.