Difference between Email Marketing vs Marketing Automation

Mass Email Service concept has undergone several changes, innovations, and developments in the past few years. The SMTP Server for Email Marketing received the most developments and changes as it has emerged as one of the most cost-effective Email Marketing vs Marketing Automation methods of directing marketing.

 

 

In addition to this, the influx of data from social media has led to the collection and management of data, which has further increased. The automated and behavioral-led programs focus more on the customers & needs. The question that may now occur to you is what the need is for email automation benefits to automate marketing tasks.

 

Both methods end up having the same goal of targeting an audience, though SMTP server for bulk email revolves around tracking the actions taken by the receivers. The businessman must figure out which method will benefit the brand sales, and when should he switch between the two. It would be beneficial first to lay down the differences between email marketing vs marketing automation.

 

Email Marketing v/s Marketing Automation

Email marketing, in simple terms, is all about sending emails to subscribers, prospects, and customers and developing effective relationships. It has several advantages of marketing automation of converting prospects into customers, and newcomers into recurring buyers.

 

For most marketers, email marketing is the chosen pathway to build a loyal base, strengthen relationships with present customers, educate prospects about the value of the brands, and increase engagement.

 

 

Marketing automation is a process of automating marketing activities by using software. It involves automating repetitive tasks such as social media posting, ad campaigns, and mail marketing to provide customers with a personalized experience.

 

In simple words, the benefits of marketing automation are a fusion of automated technology and a strategy that would increase conversion rates.

 

Here are the differences:

 

1. Tracking the Behaviour

There are so many benefits of email automation, and this is why so many people are using SMTP servers for sending emails they collect the data in two distinct ways, and that is where the first difference between the two lies.

 

In email marketing, the data is collected by regulating the prospect’s behavior- the number of times they open the email, whether they clicked on any link, and so on. Marketers can track click rates, unsubscribe rates, and bounce rates. The prospect’s interaction with the email helps to conclude by making the necessary decisions.

 

Marketing automation is all about tracking prospects on the web. It allows marketers to track how the prospects interact with the website and the links or categories they have opened.

 

It collects data by covering your behaviors outside the website, as well, such as social media and other digital platforms. Thus, with all the collected information, marketing automation works to ensure a personalized campaign and messaging.

 

 

2. Customer-Centric Campaigns

It takes some effort and investment to create an email, list segmentation, and post-delivery analytics for carrying out effective email marketing. The next step involves sending a single fixed email to everybody. Automating email marketing further allows the marketers to send different emails to every prospect, or send a separate email to different list segments.

 

Marketing Automation offers you more options other than the usual tasks of creating an email, list segmentation, and so on. It allows you to set up a pre-written series of emails to be sent to the prospects over time and helps you allow the prospects to interact with your website.

 

3. Lead or Sales Scoring

Marketers who work through email marketing can drive the customer’s necessary information through third-party systems like CRM. They need to incorporate the help of some more tools to collect and organize data. After this process of gathering insights from the customers, they can work to derive the results.

 

 

Products that need meager thinking on the part of the customers are apt for email marketing since it is the quickest form of informing a potential buyer about the product. However, for the longer sales cycles, marketing automation suits the best, since it will study customers over several checkpoints.

 

Thus, the difference is simple – email marketing revolves around increasing the sale rate, and giving you better sales, but marketing automation works to provide you with better leads.

 

4. B2B and B2C Capabilities

SMTP Server For Business, as noted earlier, involves a few uncomplicated and fast steps to sharing relevant information with the customers. This leads to its working better in the B2C segment. Marketers take recourse to email marketing to purchase products from the store or website directly. You can set up different emails like reviews, sales/discounts, cart abandonment, and loyalty.

 

Marketing automation is more fitted for working with B2B companies, where there is a sales team that will establish communication with the potential buyers throughout the sales cycle they use so many result-driven techniques for better results this is why so many people buy SMTP servers for their marketing.

 

 

Which Method Should You Choose?

What can be the ideal platform for you depends mostly on what your goals are. If you have a short sales cycle and revolve around the B2C segment, you should go for a bulk email server. Marketing automation may become an expensive choice for you.

 

In the other case, if you are confined to B2B services, marketing automation will take you ahead. It can deliver extra insights, working to ensure better leads based on customers’ interaction with the website, social media, and other digital platforms. Both methods are ideal for starting conversations and establishing connections with people in the lead base.

 

Still, on a deeper note, the scope of the Bulk email marketing service you provide, the quality of your leads, and the extension of marketing efforts determine the platform that you should choose.