In today’s digital age, emails are a quick and easy way to engage consumers with any content that is being offered. However, this also opens the passage for malicious content to be sent via emails. That is why all the significant mailboxes like Gmail, Yahoo, etc., rely on Email Sender Reputation to make sure only the right content reaches the inbox folder of the users. A good email sender reputation ensures that emails sent to reach the inbox of the intended user instead of the user’s spam folder. Hence, it is essential to maintain a good sender reputation and a good bulk email server provider is the game changer to maintain this reputation.
An Email Sender Reputation further depends on two things:
– I.P. Reputation
– Domain Reputation
When we sign up with an email service provider, we get a set number of I.P.s. Usually, I.P.s are shared amongst various accounts unless you have purchased a private IP (which is quite expensive). So, the collective reputation of the shared I.P. addresses should be good to make sure that the SMTP server provider doesn’t mark your genuine email as spam.
A good Email IP reputation alone can’t guarantee that the email will be delivered to the recipient’s inbox. Even if you are sending a good-quality email from a domain known to send spam, there are high chances that your email might lose its way.
There is no unified way in which we can click a button and fix our sender reputation. However, a good I.P. and domain reputation coupled with high content reputation is an excellent way to start building your sender reputation.
There are many free and paid tools available on the internet that help give a creative insight into the sender’s reputation. Here, we will look at the top 5 free tools available that can be used to analyze the email sender’s reputation.
A sure-shot tool that tops most of the lists on the internet to check email reputation is available at senderscore.org. An easy UI and reliable results ensure that Sender Score provides you with the inputs you need from the get-go. For example, I.P. addresses are judged based on a score that ranges from 1 to 100, with 100 being the highest score, meaning that the I.P. address is very reliable. On the other hand, a score nearing 1 means that one should steer clear of that I.P. address.
Talos is a tool created by CISCO and can be used for looking up the reliability of an I.P. address or a domain name. The ranking on this site is simple. Your domain can be good, neutral, or poor, which itself is descriptive. Besides the reliability and support that this CISCO-backed tool offers, users can view information about cybersecurity or tune in to their podcasts as well.
This conveniently named tool from the house of Google gives you an insight as to how a domain fares according to Google’s standards. According to the Postmaster tool, a simple four-level-based rating system tells you whether your domain is rated inadequate, low, medium, or high. Besides the time-tested analytics, this tool also provides information about how your domain works on authentications, spam, and encryption end.
Trusted Source is a minimal reputation detection tool created by McAfee. This tool offers you various databases which have information on different domains of websites on the internet. With a simple copy-paste function, you can get to know the reputation of the field. In addition to that, McAfee also offers you to send a recommendation in case they mess up the reputation or if you believe that the results shown are not satisfactory.
This tool is a bit more complex than the others on the list. However, it offers a lot more when you get a hold of it. It disintegrates the emailing account into different sections and then points out the issues with them. This way, the account can be fixed at the smallest of places resulting in more significant impacts when we look at the system as a whole.
The tools mentioned above can provide helpful insight into the problems one might face when using email as a marketing tool. However, there are many things that one can do to utilize the full potential of the email service.
– The most critical aspect of email marketing is content. Sometimes, even with average I.P. or domain reputation, organizations pull off a high engagement rate just because they can grasp their readers’ attention. But, on the other hand, even a high I.P. reputation does not result in better engagement if the quality is not up to the mark.
– The reputation of domains and I.P.s are dynamic. Therefore, the statistics shown on the tools can change with time. Consequently, it is essential to monitor the results from time to time, analyze what went wrong and what went well to improve the overall reputation.
– Sending relevant content is essential. Most users will unsubscribe to your email if you send them emails that do not spark their interest. This further tarnishes the reputation scores. Take feedback and surveys to direct the content in a better manner. This will in turn, improve the sender score of your domain.
It is essential to provide value and quality in today’s digital environment. Metrics such as the sender score and reputation enable us to figure out where we might be lacking and gives us an opportunity to improve further. This, in turn, would definitely increase the reach of a business and attract more consumers. By strategically using the tools and the results they provide, one can incorporate changes in their emailing system so that the mails always reach the inbox and not the spam.