For carrying out every successful marketing strategy, you need to follow specific trends and tricks that will drive your approach to the right path. Here in this article, we have discussed some creative email design trends, best suited for your email marketing strategy in 2021.
From bold typography to enveloping the mail with emotional design, you can gear up your strategies with these trending email designs quite finely.
Most often, brands prefer playing on the safe side, incorporating email designs that have been drawing results for a long time. The old forms of minimalism, pastels and static images were the favourites for many brands. Nevertheless, in 2021, there is an expected change of the email designs, wherein besides the simple, minimalistic designs, newer trends with expressive designs and soothing effects may demand more prominence.
Before introducing you to all the mail design trends, let list them down for a quick read.
Let’s discuss these email design best practices individually in detail, grasping ideas about how to use them, where to apply them and how to draw out the maximum effectiveness.
Gone are those days where the image of an email played the most influential role. Highlighting the innovative copywriting with bold typography enhances the impact you want to present through our message. Originating in the 19th century, Bold Typeface’s trending design with all its fonts and styles attempts to create the mails appeasing. Thus, there are greater chances of captivating the readers’ attention, as they would lazily scroll down a list of promotional emails. Also you can easily try this if you are making designs manually on HTML or with any drag & drop tool.
The dark mode is gaining importance and popularity in recent years. Majority of the people use dark mode on their phones, and more specifically, around 91.8% of Google users use dark mode in the mails. This has been found out from a survey done by Android Authority. But why is there such a hype regarding dark mode? The reason is simple – with the screens becoming an integral part of our lives, the dark mode feature allows people to get rid of the eye strains.
Standing out from the crowd is essential, no matter what field you want to expand. Help your mails gain the attention of the receivers by adding vibrant gradients in the background. The gradients help your mail stand distinct from a host of other mails that crowds the receivers’ inbox. For further enthralling effects, you can even apply either animated gradients in the mail background or visuals to enhance the aesthetic quality. In either way, you, your mails, will end up grabbing the eyeballs and managing to retain the estimated audience’s interest.
Alongside these colourful features, the gradients add pinches of nostalgia. The psychedelic culture dating back to the 1960s had sown the seeds of the origin of the gradients. Thus the gradients carry a vintage ambience in the mail designs. Do try out gradients in your email campaign designs this year.
Evoking the appropriate emotion based on your mail’s content is taking your marketing strategy one step ahead. So what can be the emotions that you can try triggering? We have provided you with a list that includes guilt, belonging, optimism, vanity, curiosity, greed, trust, desolation, love, or lust.
How can colours help in this regard?
Colours convey a lot more than we can imagine. Each colour bears unique properties; for instance, blue represents a feeling of peace and tranquillity. For evoking creativity, vitality and liveliness, orange is the colour you. Yellow calls for attention, while red evokes the emotions of passion and perseverance.
What about the images?
Suppose you are promoting some discount and sales offer, what kind of an image will suit into it? A sad face – a big NO. All you need is an image that will ignite the audience’s excitement and make them go through the details.
Try to make your email design template in such a way that it expresses emotion that you want to convey to your receiver.
The simple art of using elusive effects without any trace of over-representation is what neumorphism all about. You can take the help of Adobe Photoshop, Figma, Adobe XD to bring out the designs for the mails. The result is the same – luring the attention of the subscribers. There are a wide array of colours that you can make avail to as per your business model.
Bring a change to the old fashioned usage of typical images, and create exclusive visual marketing strategies for your promotional emails.
You can go for textured illustrations that will decorate the ordinary 2D images, taking them to the next level. Simple incorporation of shades and textures to the otherwise monotonous pictures will make the layout eye-catching and appealing. Go through various colours, contrasts, patterns, and find out what suits your content and promotion.
While 2D images are good, why not go for the 3-D images that are way better and takes your emails one step ahead.
After establishing its grip in web designing, 3-D images found a position in the realm of email design. With a few complicated steps, your 3-D images can make your email lively.
What can be more thrilling than having the opportunity to bring out bits from diverse images and assemble them to form a single picture? Phantasmagoric collage will help you do so to augment your email marketing strategies.
The phantasmagoric collage will stimulate the curiosity of the subscribers while creating a surreal ambiance all over. All you need to follow is to make use of this feature sensibly to not over-excite the targeted audience.
All those bright and perky tints no longer stimulate the attention of the readers. Instead, why not go for the muted colours that are in trend since 2020? The muted colors, produced by mixing the complementary colors, attempt to have a soothing effect on the readers. So from now onwards try to use muted colors in your Email’s Layout Template.
Break the myth that monochrome is just all about the gloomy shades such as black and white. Choose any of the colours of your choice and go for a monochrome email design. This minimalistic approach receives much appreciation and attention, and at the same time, looks classy.
Try amalgamating two separate elements, and the new result will often cheer up the layout of your email design. Consider taking the feature of illustrated animation, where your results will be fetched by the conjoined power of illustrations and GIFs. This will stimulate the visual effect of the readers and help you gain more subscribers.
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible” Said Seth Godin. Gone are the days when using the same boring template is going to bring you opens and clicks, today we have to try new things or adapt to the market’s new trends. If you looking for an email marketing company that can help you with your email marketing then consider checking out SMTPGet, Best Email Server Provider.